Our Mission

We help growing businesses build technology that earns its keep — delivered by one accountable team, backed in writing, and built around a partnership, not a vendor relationship.

Four phrases. Four obligations. Each one is documented, and each one costs us something.

A Mission Is Only Real If It Costs You Something

Anyone can write a mission statement. The test is what you give up to keep it. Here is what each phrase above actually obliges us to do — and what honouring it costs.

1

one accountable team

From our mission

What it obliges us to do

Nothing is outsourced. All 37 people who touch your project are on our payroll in Mohali, and you meet the ones assigned to you.

What it costs us

A fixed salary bill every month whether the pipeline is full or not — and we scale slower than an agency that subcontracts.

Documented in Meet the team

2

backed in writing

From our mission

What it obliges us to do

Scope, timeline and cost are agreed in a written proposal before work begins, and every engagement carries a 30-day money-back guarantee.

What it costs us

Revenue we may have to return. We have written a clause that can be used against us, and we publish it.

Documented in Terms, section 3 Refund policy, section 2

3

a partner, not a vendor

From our mission

What it obliges us to do

Domains, hosting and licences bought for you transfer to your own accounts. On recurring work you can cancel any time and we stop billing.

What it costs us

No lock-in and no guaranteed recurring revenue. If we stop being useful, leaving us is straightforward.

Documented in Refund policy, sections 3, 5 and 7

4

growing businesses

From our mission

What it obliges us to do

We work with startups and non-profits, not only enterprises — NGOs at heavily discounted rates, and every intern on our team is paid.

What it costs us

A lower average contract value and thinner margins than an enterprise-only agency running unpaid internships.

Documented in Our social commitments

Every commitment above is written into the terms you sign or published on this site. None of it is discretionary.

Read our terms

Our Vision

A market where “digital agency” means a long-term partner you trust — not a vendor you have to manage.

That reads like a slogan until you look at what it actually changes. Here is the difference, item for item.

How it usually works Hiring a vendor

Your domain, hosting and accounts sit in the agency’s name.
Leaving means notice periods, and a handover that never quite arrives.
Support is a shared inbox and an account manager you rarely meet.
What the fee covered becomes clear only after the invoice.

What we are working toward Working with a partner

Anything we buy for you is registered in your name and transfers on request.
Stop recurring work whenever you like and we stop billing the next cycle.
A named Relationship Manager in your project group from day one.
Scope, timeline and cost agreed in writing before any work begins.

How we will know we got there

Clients renew because the work holds up, not because leaving is difficult.

Our Mission

Eight Service Lines. One Standard Underneath.

What we build changes with every client. What we owe you afterwards does not.

What we build

Website Services Mobile Apps Enterprise Software SEO Services Marketing Social Media Reputation Business Setup

What holds under all of it

We build it properly, and we stay responsible for it — long after the invoice is settled.

Same standard on a ₹40,000 landing page as on a custom ERP. The scope changes. The obligation does not.

✨ Our Story

Started with ₹500. Now Trusted by 214+ Businesses.

We asked our founder, Anish, how it all really started!

214+ businesses served
across 7+ countries

Everyone loves an origin story, so let me clear up the myth first. No, Makes360 did not begin under an apple tree - no Apple fell from the sky, no “Eureka!” moment while I stared at the clouds deciding what business to start. I wish it were that cinematic. It just wasn't. 😄

The real beginning was quieter: one smartphone phone, a small room in Kota, Rajasthan, and a belief I couldn't shake - that growing a business online shouldn't feel like a gamble. Too many founders were being sold jargon and empty promises, then left with an invoice and nothing to show for it. I wanted to build the opposite: a team that treats your growth like its own and stands behind it with a guarantee, not an excuse.

One project became two. Two clients became many. A one-person practice grew into a 37 member team across development, design, marketing, and sales - and into AGI Innovations Makes360 Pvt. Ltd., an ISO-certified, DPIIT-recognized company that businesses across 7+ countries now trust with their websites, apps, and growth.

But that's the short version. The real story - the late nights, the lessons that stung, the clients who became friends - is honestly better heard than read.

Anish Kumar

Founder & CEO, Makes360

Contact Him Connect

From the Founder

Why I Started This

The mission and the vision on this page are the company’s. These are mine, in my own words.

Anish Kumar Founder & CEO, Makes360

In his own words

Shipping something is easy. Building it properly is a different skill entirely. I learned that at seventeen, when a site I had built and was earning from was taken down over things I had never thought to understand.

What I am trying to do

Make sure no business owner has to learn what I learned the hard way — that the thing they paid for was never built to last.

What I want this to become

A company that outlives my involvement in it. If Makes360 only works because I am in the room, I have built a job, not a business.

Education and recognition

B.Tech, Computer Science (IT) MBA PhD in AI & Business Automation, in progress Best Entrepreneur Award, 2024

How it got here

Class 9 First line of code written

₹7,000 First money earned online, at 17

47 Attempts before one of them worked

2018 Makes360 founded, at 19

214+ Businesses served since

P.S. If something on your project is not right, my LinkedIn is right there and I read my own messages. Connect on LinkedIn

The Five Rules

Rules, Not Values

Values are what a company would like to be true. Rules are what it does when the easy option is sitting right there. These five have been published since we started, and they have cost us work.

Makes360 Operating Standard Applies to every project, every client, no exceptions

01

We do not promise what we cannot deliver.

We know what we are genuinely good at and what we are not. Nothing gets sold on a capability we would have to learn on your project.

Costs us Pitches lost to whoever was willing to promise more.

02

We say no when we are not the right fit.

If we cannot do justice to the work, you hear it on the first call — before you have spent anything — and we point you somewhere better where we can.

Costs us Revenue we could have taken and then delivered badly.

03

User experience comes before the look.

We learned this the hard way. Right messaging and a page that converts beat a design that only photographs well.

Costs us Clients who wanted something flashier, and sometimes went to whoever agreed.

04

Whatever we learn, we pass on.

To our own team, to our clients, and to students — through stipend-paid internships, free tools, and help for people building projects who will never be clients.

Costs us We give away knowledge that other agencies bill for.

05

Everyone is treated the same, and nobody works for free.

Every person here, interns included, is paid for their work. Culture, caste, age, gender, education or budget changes nothing about how you are treated.

Costs us A higher wage bill than agencies running unpaid internships, which is most of them.

Enforced by Anish Kumar Founder, Makes360

Contact Anish

Any of these broken on your project? Tell him directly, not a support queue.

Written Promises

Every Promise on This Page Has a Clause Number

Agencies say they are transparent. The difference is whether you can check it. Each commitment below points at the document it comes from, and every one of those documents is public before you pay anything.

Quoted in full

Refund Policy · Section 2 Read the clause

If we have not started, you get everything back.

As written in the policy A full refund is available within 30 days of the invoice date where work has not commenced. Where work is already in progress, the balance is refunded after a fair deduction for work completed to date.

Counted from your invoice date, not from launch. Nothing in it depends on us agreeing you had a good reason.

§6 Requests acknowledged within 2 business days and processed in 7 to 10.

Also on the record

Refund §5, §7

Stop recurring work whenever you want. We do not bill the next cycle.

Refund §3

Domains, hosting, email and licences transfer into your own accounts.

Client portal

Every GST invoice and project document downloads from your portal.

Published contacts

Our official numbers and emails are published, so you can spot a fake.

Published in full, before you commit — not sent after you ask. All policies